Strategic positioning of the Polish dual-use sector.
Client
Resilience has ceased to be a specialist concept today – it is a new, key strategic and investment category. In the face of an unprecedented transformation of the economy and rising defense spending, the challenge for the Polish dual-use technology sector was its immense fragmentation. There was a lack of a platform that would, in a systematic way, connect innovative industry, the armed forces, investors, and public administration.
Linkleaders' task was not only to launch a new organization on the market, but to design and shape the entire ecosystem around the Polish Dual Use Chamber. We combined corporate communication with strategic support for the systemic integration of capital, technology, manufacturing, and the public sector. We leveraged our experience in building and scaling ecosystems and business organizations (including for ABSL, the Polish Chamber of Commercial Real Estate, and PLDCA). We introduced new categories into the media and public debate: dual-use, new defense, and the resilience economy.
We focused on advising the Chamber's board and conducting Strategic Affairs activities, shaping a mature dialogue between business and institutions, and between traditional industry and new technologies (B2G/B2B):
Initiating dialogue platforms: The official inauguration of the Chamber (March 30, 2026) was a key event that defined the goals and missions of the dual-use ecosystem.
Message architecture: We shifted the focus in the public debate from "arms procurement" to the necessity of building sovereign infrastructure, technology transfer, and state resilience based, among other things, on cooperation with Polish new defense companies and the digital sector.
"Insight-as-a-service" strategy: We took over management of the expert narrative in the media and on LinkedIn, where we educate the market on regulatory changes, certifications, and the opportunities of new funding for dual-use tech.
Effects
Building decision-making authority: The inauguration of the chamber gathered nearly 300 high-ranking guests, including the Government Plenipotentiary for the Instrument for Enhancing Europe's Security, and words of support were addressed by the EU Commissioner for Defense, Andrius Kubilius. The organization was supported by 107 founding members.
Scaling the organization: within the first month after the inauguration, more than 30 companies declared their commitment to the organization's activities.
Narrative leader: Within 2 months after the inauguration, more than 80 publications appeared in opinion-forming media.
Social media dynamics leader: Within 3 months, we generated an organic increase in PIDU profile views by 560%, building from scratch an engaged community of over 3,000 experts and leaders of the dual-use ecosystem.
TOOLS
duration
From Q1 2026
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