The Digital Footprint of Technology
Client
The LinkedIn profile of SAP CEO Piotr Ferszki was intended to leverage Piotr's extensive offline network and enable the maintenance of these relationships online. The content's role was to build the image of a leader and strengthen the business message of the CEO of one of the largest technology companies in Poland.
IMPLEMENTATION
Our strategy was to close the gap with new contacts and maintain the interest of existing ones. The content was to keep a natural way of communication and topics, along with a regular publishing pace.
We developed KPIs that matched the requirements of LinkedIn algorithms and MEE KPI's in SAP.
We designed topics and content that showcased the leader's knowledge and engagement while promoting communication with business.
Piotr had full control over the content and language style.
This was supported by regular performance data monitoring and positioning Piotr in business and technology media.
2076% – increase in content reach in 2024
1009% – reach to unique LinkedIn users in 2024
1708% – increase in user engagement in 2024
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