We are a Public Relations and Employer Branding agency. We take care of reputation, foster growth, promote values, and support businesses.
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148/150/18.01, 90-063 Łódź
T: +48 504 629 942
E: biuro@linkleaders.pl
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2025 linkleaders.pl
Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź
T: +48 504 629 942
E: biuro@linkleaders.pl
Privacy Policy
Terms and Conditions
Accessibility Statement
2025 linkleaders.pl
Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź
T: +48 504 629 942
E: biuro@linkleaders.pl
Privacy Policy
Terms and Conditions
Accessibility Statement
2025 linkleaders.pl
The Digital Footprint of Technology
Client
CHALLENGE/ACTION STRATEGY/PROJECT SCOPE
CHALLENGE/ACTION STRATEGY/PROJECT SCOPE
CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE
How can we provide comprehensive knowledge about the actual state of cybersecurity among Polish enterprises and genuinely change attitudes? We created a media relations project that reaches business and industry media, but not exclusively. Its effectiveness was ensured by unique proprietary data collected in an original report, as well as the selection of topics that concern every participant in the technology sector.
How can we provide comprehensive knowledge about the actual state of cybersecurity among Polish enterprises and genuinely change attitudes? We have created a media relations project that reaches out to businesses and industry media, but not exclusively. Its effectiveness was ensured by unique proprietary data collected in an original report and the selection of topics relevant to every participant in the technology sector.
implementation
implementation
We have prepared the research report "Cyber Portrait of Polish Business. Cybersecurity through the Eyes of Experts and Employees," which analyzed company and employee attitudes towards cybersecurity.
We demonstrated the cybersecurity landscape in Polish companies and provided perspectives from both cybersecurity specialists and regular employees.
The study considered daily habits, level of knowledge, and reactions to threats. It also covered company strategies regarding training, budgets, and priorities related to protection against cyberattacks.
The report became an integrated PR, sales, and business tool. Extensive media communication lasted for 8 months.
We have prepared the research report "Cyber Portrait of Polish Business: Cybersecurity through the Eyes of Experts and Employees," which analyzed the attitudes of companies and employees towards cybersecurity.
We presented the cybersecurity landscape in Polish companies and the perspectives of cybersec specialists and ordinary employees.
The study considered daily habits, knowledge levels, and responses to threats. It also covered company strategies regarding training, budget, and priorities related to protection against cyberattacks.
The report became an integrated PR, sales, and business tool. Extensive media communication lasted 8 months.
We have prepared the research report "Cyber Portrait of Polish Business: Cybersecurity through the Eyes of Experts and Employees," which analyzed the attitudes of companies and employees towards cybersecurity.
We showcased the cybersecurity landscape in Polish companies and the perspectives of cybersec specialists and regular employees.
The study considered daily habits, the level of knowledge, and responses to threats. It also covered company strategies regarding training, budget, and priorities related to protection against cyberattacks.
The report became an integrated PR, sales, and business tool. Extensive media communication lasted for 8 months.
effects
1430 publications in the past 12 months
63% of publications in Tier 1 media
97% organic publications
We achieved the global KPIs for half the year within the first 3 months of the project.
Activities around the report were noticed by the global ESET communications team and will be replicated in other countries.
1430 publications in 12 months
63% of publications in Tier 1 media
97% organic publications
We achieved the global KPIs for half a year already in the first 3 months of the project.
The activities around the report were noticed by ESET's global communications team and will be replicated in other countries.
1430 publications in 12 months
63% of publications in Tier 1 media
97% organic publications
We achieved the global six-month KPIs within the first 3 months of the project.
Activities surrounding the report were recognized by ESET's global communication team and will be replicated in other countries.
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