We are a Public Relations and Employer Branding agency. We take care of reputation, foster growth, promote values, and support businesses.

Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź 

T: +48 504 629 942
E: biuro@linkleaders.pl

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2025 linkleaders.pl

Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź 

T: +48 504 629 942
E: biuro@linkleaders.pl

Privacy Policy

Terms and Conditions

Accessibility Statement

2025 linkleaders.pl

Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź 

T: +48 504 629 942
E: biuro@linkleaders.pl

Privacy Policy

Terms and Conditions

Accessibility Statement

2025 linkleaders.pl

The Digital Footprint of Technology

Client

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

Although Trei is one of the largest players in the Polish retail park market, its brand has not been particularly well-known among the media until 2018. Our task was to increase brand awareness across various channels and position Trei as the leader in the retail park segment.

  • In 2018, we initiated communication activities presenting Trei as a leader of this format with major expansion plans in Poland.

  • Our goal was to comprehensively present the specifics and advantages of retail parks and communicate Trei's development plans in Poland.

  • We are establishing the position of the retail park sector as a distinct and noteworthy player in the commercial real estate market.

Implementation

Implementation

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

  • We are issuing the first independent report on retail parks in the Polish market, created in collaboration with consulting firms.

  • We are developing the first communication strategy for Trei in Poland.

  • Media relations.

  • Paid content activities. Positioning the Managing Director in media and during industry events.

  • Participation of Trei Real Estate Poland in industry competitions.

  • We are issuing the first independent report on retail parks in the Polish market, created in collaboration with consulting firms.

  • We are developing the first communication strategy for Trei in Poland.

  • Media relations.

  • Paid content activities. Positioning the Managing Director in the media and during industry events.

  • Participation of Trei Real Estate Poland in industry competitions.

effects

  • 1539 publications in 2023.

  • 51 million reach in the same period.

  • Brand recognition as a leader in the segment in Poland.

  • 5 editions of the retail parks report.

  • The Managing Director of Trei Real Estate Poland is one of the most influential retail parks market experts in Poland.

duration

2018–present

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