We are a Public Relations and Employer Branding agency. We take care of reputation, foster growth, promote values, and support businesses.
Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź
T: +48 504 629 942
E: biuro@linkleaders.pl
Privacy Policy
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2025 linkleaders.pl
Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź
T: +48 504 629 942
E: biuro@linkleaders.pl
Privacy Policy
Terms and Conditions
Accessibility Statement
2025 linkleaders.pl
Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź
T: +48 504 629 942
E: biuro@linkleaders.pl
Privacy Policy
Terms and Conditions
Accessibility Statement
2025 linkleaders.pl
The Digital Footprint of Technology
Client
CHALLENGE/ACTION STRATEGY/PROJECT SCOPE
CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE
CHALLENGE/ACTION STRATEGY/PROJECT SCOPE
The era of many commercial properties from the '90s and '00s is coming to an end. They are becoming non-functional. STRABAG Real Estate is demolishing iconic buildings – Atrium International office building and Galeria Plaza. They will be replaced by modern projects. PR efforts are guiding the public through the first, most shocking phase of changes.
Strategy:
strengthening the brand's reputation and building its autonomy from the STRABAG construction company,
gaining the trust of the business and local community surrounding the investments,
transparent, positive communication about demolitions and a high-profile launch of the new project.
The time of many commercial buildings from the '90s and '00s is coming to an end. They are becoming non-functional. STRABAG Real Estate is demolishing iconic buildings - the Atrium International office building and the Plaza Gallery. They will be replaced by modern projects. The PR actions undertaken guide the public opinion through the first, most shocking phase of the changes.
Strategy:u000b
strengthening the brand's reputation and building its autonomy from the construction company STRABAG,
gaining the trust of the business and investment neighborhood,
transparent, positive communication of the demolitions and a loud premiere of the new project.
The time for many commercial buildings from the '90s and '00s is coming to an end. They are becoming non-functional. STRABAG Real Estate is demolishing iconic buildings – the Atrium International office building and Plaza Gallery. They will be replaced by modern projects. The PR efforts guide the public through the initial, most shocking stage of the changes.
Strategy:
strengthening the brand's reputation and establishing its autonomy from the STRABAG construction company,
gaining the trust of businesses and the neighborhood of the investments,
transparent, positive communication about the demolitions and a high-profile premiere of the new project.
AWARDS
Two Silver Pins
in the categories of Corporate PR and Real Estate, Construction, Home, and Interior.
effects
Reached 15.4 million Poles and 1,063 free publications. This is a 1376% increase in SRE media visibility compared to 2021.
The sentiment of information is 99% positive or neutral (PSMM).
STRABAG Real Estate awarded the independent Rzeczpospolita award (Real Estate Impactor) for transformation during times of crisis.
Two silver statuettes in the Golden Spinacz competition in the categories of Corporate PR and Real Estate, Construction, Home and Interior.
Reached 15.4 million Poles and 1,063 free publications. This is a 1376% increase in SRE media visibility compared to 2021.
The tone of information is 99% positive or neutral (PSMM).
STRABAG Real Estate received an independent Rzeczpospolita award (Real Estate Impactor) for transformation during crisis times.
Two silver statuettes in the Golden Clips competition in the Corporate PR and Real Estate, Construction, Home and Interior categories.
Reaching 15.4 million Poles and 1,063 free publications. This is a 1376% increase in media visibility for SRE compared to 2021.
The tone of information was 99% positive or neutral (PSMM).
STRABAG Real Estate awarded an independent prize by Rzeczpospolita (Real Estate Impactor) for transformation during crisis times.
Two silver statuettes in the Golden Clips competition in the categories of Corporate PR and Real Estate, Construction, Home and Interior.
tools
Media relations
Exclusive interviews
Press tour
Simultaneous communication on three LinkedIn profiles
Teaser campaign on LinkedIn
Live coverage of the farewell event at Atrium International
Expanding beyond real estate – reaching out to major titles and local media
Media relations
Exclusive interviews
Press tour
Simultaneous communication on three LinkedIn profiles
Teaser campaign on LinkedIn
Live coverage of the Atrium International farewell event
Beyond real estate – reaching broad-reaching titles and local media
Media relations
Exclusive interviews
Press tour
Simultaneous communication on three LinkedIn profiles
Teaser campaign on LinkedIn
Live coverage of the Atrium International farewell event
Beyond real estate – reaching broad-reaching titles and local media
duration
2022–2023
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