Linkleaders

The Digital Footprint of Technology

Client

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

Development of a PR campaign designed to distinguish the brand from competitors and in the media, strengthen its awareness among B2B and B2C audiences, and help boost business dimensions. To achieve this, we tapped into emotions and turned the "Happy Home" socio-research project, carried out since 2021 by Otodom, into a communication lever.

Developing a PR campaign that distinguishes the brand from the competition and in the media, strengthens its awareness among B2B and B2C audiences, and helps increase business dimensions. To achieve this, we have tapped into emotions and turned the 'Happy Home' socio-research project, conducted since 2021 by Otodom, into a communication lever.

Implementation

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

Implementation

Organic and paid activities: press releases, interviews, audio materials for radio stations
Influencers as project ambassadors representing three generations: Iga Krefft, Sebastian Kulis, Joanna Okuniewska, Monika Mrozowska, Łukasz Dominiak, Marek Kamiński, Beata Borucka
Positioning Otodom representatives and project ambassadors in horizontal media and those reaching specific demographic groups
Otodomówka: an original press briefing format with the participation of project ambassadors.
Debate “Clash of generations. Silver tsunami versus Gen Z” with the participation of external experts at EFNI 2023

Organic and paid activities: press releases, interviews, audio materials for radio stations
Influencers as project ambassadors representing 3 generations: Iga Krefft, Sebastian Kulis, Joanna Okuniewska, Monika Mrozowska, Łukasz Dominiak, Marek Kamiński, Beata Borucka
Positioning Otodom representatives and project ambassadors in horizontal media and those reaching specific demographic groups
Otodomówka: an original press briefing format featuring project ambassadors.
The debate "Clash of Generations. Silver Tsunami vs. Gen Z" with the participation of external experts at EFNI 2023

AWARDS

Two Silver Clips
in two categories: Corporate PR and Real Estate, Construction, Home, and Interior.

Silver Effie
in the category Services

effects

topics
of communication

During the campaign (07-12.2023), 438 pieces of information about the "Happy Home" project appeared in the media. They reached >12 million recipients, which is 2.6 times more year-on-year and 20% more than the set goals.
The reach of the campaign in Tier1 media tripled, significantly exceeding the goal by +50% year-on-year.
The reach indicator in Tier1 media surpassed the KPI by > 250%.
Top of Mind brand awareness rose to 33%, exceeding the plan by 3 percentage points and achieving a historical brand record.
During the campaign, the average SOV was 41%, which is6 percentage points above the assumptions, and Otodom was number 1 in SOV compared to competitors.
The share of direct traffic in generating DAU on Otodom.pl increased by 6.33 percentage points year-on-year.

duration

07–12.2023

Other projects from the Data category: awesome

Nieruchomości

Happy Home: Well-being Survey of Polish Residents 2023

Nieruchomości

Happy Home: Well-being Survey of Polish Residents 2023

Employer Branding

Happy Home: Well-being Survey of Polish Residents 2023

Employer Branding

Happy Home: Well-being Survey of Polish Residents 2023

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We are a Public Relations and Employer Branding agency. We take care of reputation, foster growth, promote values, and support businesses.

The Digital Footprint of Technology

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

Implementation

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

Implementation

AWARDS

effects

topics of communication

duration

07–12.2023

Happy Home: Well-being Survey of Polish Residents 2023

Happy Home: Well-being Survey of Polish Residents 2023

Happy Home: Well-being Survey of Polish Residents 2023

Happy Home: Well-being Survey of Polish Residents 2023

Want to get to know us better?See how we think, work, and inspire – you'll find us on social media.

Want to get to know us better?See how we think, work, and inspire – you'll find us on social media.

Want to get to know us better?See how we think, work, and inspire – you'll find us on social media.

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

topics
of communication

Want to get to know us better?
See how we think, work, and inspire – you'll find us on social media.

Want to get to know us better?
See how we think, work, and inspire – you'll find us on social media.

Want to get to know us better?
See how we think, work, and inspire – you'll find us on social media.