Linkleaders

The Digital Footprint of Technology

Client

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

CTP enters the Polish market in 2021 through a major transaction of purchasing a land portfolio from 7R. The company is the largest owner and developer of logistic and industrial parks in continental Europe in terms of gross leasable area. It operates in 10 CEE countries. However, it is just starting its business here. This requires:

building awareness and recognition of CTP,
communicating the strength of the group, market plans, and ESG,
positioning the company's experts as specialists in the real estate field and creating a completely fresh storytelling,
communicating milestones of Polish investments and gaining the trust of the business community.

The time for many commercial buildings from the '90s and '00s is coming to an end. They are becoming non-functional. STRABAG Real Estate is demolishing iconic buildings – the Atrium International office building and Plaza Gallery. They will be replaced by modern projects. The PR efforts guide the public through the initial, most shocking stage of the changes.

Strategy:

strengthening the brand's reputation and establishing its autonomy from the STRABAG construction company,
gaining the trust of businesses and the neighborhood of the investments,
transparent, positive communication about the demolitions and a high-profile premiere of the new project.

The era of many commercial properties from the '90s and '00s is coming to an end. They are becoming non-functional. STRABAG Real Estate is demolishing iconic buildings – the Atrium International office building and Galeria Plaza. They will be replaced by modern projects. PR efforts are guiding the public through the first and most shocking phase of changes.

Strategy: u000b

strengthening the brand's reputation and building its autonomy apart from the construction company STRABAG,
gaining the trust of the business and the investment neighborhood,
transparent, positive communication of demolitions and a high-profile launch of the new project.

effects

From zero brand presence in the media to 1,046 publications and over 6.2 million reach.
99.5% positive or neutral information.
Communication of transactions with a total rental area of nearly 260,000 sqm.
The content on the CTP Poland profile on LinkedIn was viewed by over 387,000 users, generating nearly 37,000 interactions.
Positioning of two strong brand experts and the inauguration of their presence at market events and in the media.

tools

Systematic media presence: press releases and interviews as part of organic activities.
Diversity of communication channels: real estate media, sector-specific, nationwide business and local media.
Business-to-business content – communication targeted at CTP's target groups [indirect leasing support]: production, logistics, high-tech, etc.
LinkedIn: employee advocacy [ghostwriting posts and advertising activities]

duration

2022–2023

Other projects from the Data category: awesome

Technology

25 years of Capgemini

Technology

25 years of Capgemini

Employer Branding

Happy Home: Well-being Survey of Polish Residents 2023

Employer Branding

Happy Home: Well-being Survey of Polish Residents 2023

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We are a Public Relations and Employer Branding agency. We take care of reputation, foster growth, promote values, and support businesses.

The Digital Footprint of Technology

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

effects

tools

duration

2022–2023

25 years of Capgemini

25 years of Capgemini

Happy Home: Well-being Survey of Polish Residents 2023

Happy Home: Well-being Survey of Polish Residents 2023

Want to get to know us better?See how we think, work, and inspire – you'll find us on social media.

Want to get to know us better?See how we think, work, and inspire – you'll find us on social media.

Want to get to know us better?See how we think, work, and inspire – you'll find us on social media.

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

Want to get to know us better?
See how we think, work, and inspire – you'll find us on social media.

Want to get to know us better?
See how we think, work, and inspire – you'll find us on social media.

Want to get to know us better?
See how we think, work, and inspire – you'll find us on social media.