The Digital Footprint of Technology
Client
Cushman & Wakefield competes in the Polish market with well-established brands: CBRE, Colliers, and JLL.
At the beginning of our cooperation, Cushman & Wakefield was not a Top of Mind brand in the perception of the RE sector in Poland – the company ranked 4th among its competitors in terms of the number of media publications.
Our goal was to properly leverage the brand's potential and to elevate Cushman & Wakefield to 2nd place on the real estate podium.
Simultaneously, the Client was keen on strengthening communications that positioned the brand as a comprehensive advisor supporting companies in the commercial real estate sector.
effects
No. 2 in SoV in 2024 among the 6 largest consulting firms in Poland.
50% media presence featuring more than 1 C&W business line
tools
Intersectoral Communication – a holistic approach to C&W's offering and skill synergies as a market differentiator.
Data-driven PR – meeting the precise needs of business and industry media – 80% media presence achieved through data-based communication.
Breaking out of the so-called "real estate bubble" by reaching new media – a series of reports on "UX in real estate."
Intersectoral Communication Strategy for the ESG Hub at C&W – positioning C&W as a leader in practical sustainable development solutions.
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