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Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź
T: +48 504 629 942
E: biuro@linkleaders.pl
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2025 linkleaders.pl
Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź
T: +48 504 629 942
E: biuro@linkleaders.pl
Privacy Policy
Terms and Conditions
Accessibility Statement
2025 linkleaders.pl
Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź
T: +48 504 629 942
E: biuro@linkleaders.pl
Privacy Policy
Terms and Conditions
Accessibility Statement
2025 linkleaders.pl
The Digital Footprint of Technology
Client
CHALLENGE/ACTION STRATEGY/PROJECT SCOPE
CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE
CHALLENGE/ACTION STRATEGY/PROJECT SCOPE
Despite its excellent location, the 20-year-old office building stopped meeting tenants' expectations, hindering the re-commercialization process. The investor planned a building modernization focusing on ESG and design, and we took care of its repositioning: New Saski Crescent = boutique, designer, sustainable office building in the heart of Warsaw.
Despite its excellent location, the 20-year-old office building no longer met the tenants' expectations, complicating the re-commercialization process. The investor planned to modernize the building with a focus on ESG and design, and we took on its repositioning: New Saski Crescent = boutique, designer, sustainable office building in the heart of Warsaw.
Despite its excellent location, the 20-year-old office building no longer met the tenants' expectations, complicating the re-commercialization process. The investor planned to modernize the building with a focus on ESG and design, and we took on its repositioning: New Saski Crescent = boutique, designer, sustainable office building in the heart of Warsaw.
implementation
CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE
implementation
Communication strategy for Nowy Saski aimed at reaching real estate agents and companies headquartered in the center of Warsaw, based on three main pillars:
Digital campaign on LinkedIn utilizing video content
ESG – solutions and certifications
Design – offices like hotel lobbies
Showroom – presentation of a spectrum of solutions
Communication strategy for Nowy Saski aiming to reach real estate agents and companies headquartered in the center of Warsaw, based on 3 main pillars:
Digital campaign on LinkedIn using video content
ESG - solutions and certifications
Design - offices like hotel lobbies
Showroom - presentation of a range of solutions
Communication strategy for Nowy Saski aiming to reach real estate agents and companies headquartered in the center of Warsaw, based on 3 main pillars:
Digital campaign on LinkedIn using video content
ESG – solutions and certifications
Design – offices like hotel lobbies
Showroom – presentation of a spectrum of solutions
effects
~ 200 publications in the media since the beginning of 2023
~ 0.5 million reach from the target group of the digital campaign on LinkedIn
The building is already 70% leased by companies, including those in the IT and new technology sectors, as well as construction.
In the industry, Saski Crescent is considered a benchmark for modernization
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