The Digital Footprint of Technology
Client
How do you get over 2,000 employees to momentarily step away from their daily duties, rethink the organization's values in a different way, and start identifying with them? And how do you ensure potential candidates know perfectly well if we are a match?
We decided to accept the challenge and prepare something unique and engaging—something that will be remembered for a long time and present a solid foundation of the organization, but without unnecessary heaviness.
Together with mBank, we have opted for an unconventional and engaging solution – an interactive film that features stories about courage, empathy, authenticity, responsibility, and collaboration. Starring, of course, the employees of mBank!
9 scenes taken straight from life
3 alternative endings for each story with the possibility to choose the ending yourself and direct the future of the characters
self-assessment of compliance with mBank's values based on decisions made
TOOLS
duration
November 2023–February 2024
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