We are a Public Relations, Corporate Affairs and Employer Branding agency. We care about reputation, drive growth, build ecosystems, promote values, and support business.

Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź 

T: +48 504 629 942
E: biuro@linkleaders.pl

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2025 linkleaders.pl

Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź 

T: +48 504 629 942
E: biuro@linkleaders.pl

Privacy Policy

Terms and Conditions

Accessibility Statement

2025 linkleaders.pl

Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź 

T: +48 504 629 942
E: biuro@linkleaders.pl

Privacy Policy

Terms and Conditions

Accessibility Statement

2025 linkleaders.pl

AN INTERACTIVE JOURNEY THROUGH MBANKS'S WORLD OF VALUES

Client

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

How do you make more than 2,000 employees get to know the organization’s values well? And how do you make sure that potential candidates know perfectly well whether we are a good fit for each other?
We decided to take up the challenge and prepare something original and engaging – something that will stay in memory for a long time and present a solid foundation of the organization – but without unnecessary heaviness.

How can we ensure that more than 2,000 employees get to know the organization’s values well? And how can we make sure that prospective candidates know perfectly whether we are a good fit for each other?
We decided to take up the challenge and prepare something original and engaging – something that will stay in memory for a long time and present a solid foundation of the organization – but without unnecessary heaviness.

implementation

implementation

Together with mBank, we have opted for an unconventional and engaging solution – an interactive film that features stories about courage, empathy, authenticity, responsibility, and collaboration. Starring, of course, the employees of mBank!

  • 9 scenes taken straight from life

  • 3 alternative endings for each story with the possibility to choose the ending yourself and direct the future of the characters

  • self-assessment of compliance with mBank's values based on decisions made

TOOLS

  • interactive film

  • new landing page www.karierawmbanku.pl

  • update of the mBank career site

  • paid campaign (Meta, LinkedIn, SEM)

  • Employee Advocacy

  • Communication and promotion strategy

  • Media relations

 Content creation

  • Collaboration with ambassadors and influencers

duration

November 2023–February 2024

Social

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Social

Want to get to know us better?
See how we think, work and inspire
– you’ll find us on social media.

Stay up to date: