Linkleaders

The Digital Footprint of Technology

Client

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

Market Context:

Low supply of specialists in the market.
Macroeconomic uncertainty: global and local, economic uncertainty affecting career decisions of specialists.

Recruitment objective:

Development of the LUX MED dental area.

Image goal:

The need to create a cohesive and appealing employer image and unique value proposition (EVP) for different target groups in the medical staff area – based on insights from the employees themselves.

The need to create a cohesive and attractive employer image, along with a unique value proposition (EVP) for various target groups within the medical staff sector, based on insights provided by the employees themselves.

The need to create a cohesive and appealing employer brand and unique value proposition (EVP) for different target groups within the medical staff - based on insights from the employees themselves.

Target audiences:

Dentists, assistants/hygienists, managers, patient service. Each of these groups has specific needs and expectations, which have been considered in the EB strategy.

Dentists, dental assistants/hygienists, managers, patient service staff. Each of these groups has specific needs and expectations that have been considered in the EB strategy.

IMPLEMENTATION

We began building the strategy with the client starting with workshops with employees, which helped identify the values and characteristics that are key to LUX MED Dentistry, such as cooperation, support, professionalism, stability, and flexibility.

The EB Strategy included active engagement of LXS in social media, promoting company values, and presenting attractive career development prospects in the dental industry. We developed a key message that directly corresponds with the EVP and is part of a cohesive key visual.

An individual landing page was the first step in implementing the strategy externally. The site provides comprehensive information for potential candidates – it presents the employer's values, advantages of working at LUX MED Dentistry, and employee benefits. Potential candidates can also find information about job offers, the recruitment process, and career development opportunities there.

The image film and photo session are, in turn, an authentic story about life at LUX MED Dentistry. We spent three days filming in six different locations to capture the passion and commitment of employees, which allowed us to create a truly motivating recruitment material.

We began building the strategy with the client by conducting workshops with employees, which helped identify the values and traits that are crucial for LUX MED Dentistry, such as collaboration, support, professionalism, stability, and flexibility.

The Employer Branding Strategy included active engagement of LXS in social media, promoting the company's values, and showcasing attractive career development prospects in the dental industry. We developed a key message that directly corresponds with the EVP and is an element of a cohesive key visual.

The individual landing page was the first step in implementing the strategy externally. The page provides comprehensive information for potential candidates – it presents the employer's values, the advantages of working at LUX MED Dentistry, and employee benefits. Potential candidates can also find information about job offers, the recruitment process, and career development opportunities.

The branding video and photo session are, in turn, an authentic story about life at LUX MED Dentistry. We spent three days filming in six different locations to capture the passion and commitment of employees, allowing us to create a truly motivating recruitment material.

We started building the strategy with the client by conducting workshops with employees, which helped identify values and features that are crucial for LUX MED Stomatologia, such as cooperation, support, professionalism, stability, and flexibility.

The EB strategy included active engagement of LXS in social media, promoting the company's values, and presenting attractive career development opportunities in the dental industry. We developed a key message that directly corresponds with the EVP and is an element of a cohesive key visual.

The individual landing page was the first step in implementing the strategy's assumptions externally. The page provides comprehensive information for potential candidates – it presents the employer’s values, the benefits of working at LUX MED Stomatologia, and employee benefits. Potential candidates can also find information about job offers, the recruitment process, and professional development opportunities there.

The brand video and photo session are, in turn, an authentic story about life at LUX MED Stomatologia. We spent three days filming in six different locations to capture the passion and commitment of employees, which allowed us to create truly motivating recruitment material.

RECRUITMENT VIDEO AND LANDING PAGE

Zobacz dowód

effects

4 workshops, participation of over 60 employees
3 days of filming and over 15 people involved in production
Over 3.5 thousand views for the video

Communication and promotion strategy
Media relations   Content creation
Collaboration with ambassadors and influencers

duration

2023–2024

Preparation time VII 2022–I 2023

Communication and promotion strategy
Media relations   Content creation
Collaboration with ambassadors and influencers

Preparation time
July 2022–January 2023

A Healthy Style Career
– campaign for LuxMed Dentistry

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

Carrying out the first-ever Employer Branding campaign for dentistry by LUX MED was a challenge—it required breaking new ground in recruitment and image-building within the demanding medical industry, which faces a shortage of specialists, particularly in certain fields. This is especially acute in large cities where the demand for dental services is high.

Conducting the first employer branding (EB) campaign for dentistry by LUX MED posed a challenge – it required pioneering recruitment and image pathways in the demanding medical industry which struggles with a shortage of specialists, especially in certain specializations. This is particularly acute in large cities, where the demand for dental services is high.

Objective:

Building a positive image of LUX MED as an attractive employer in the dental industry, as well as recruiting medical specialists, administrative staff, and management personnel.

The need to create a cohesive and appealing employer brand and unique value proposition (EVP) for different target groups within the medical staff - based on insights from the employees themselves.

Target audiences:

Dentists, X-ray technicians, assistants/hygienists, managers, patient service staff. Each of these groups has specific needs and expectations, which required finding a common denominator in communication.

Dentists, dental assistants/hygienists, managers, patient service staff. Each of these groups has specific needs and expectations that have been considered in the EB strategy.

tools

The online recruitment campaign conducted through the following channels:

Communication and promotion strategy
Media relations   Content creation
Collaboration with ambassadors and influencers

Facebook: 8 graphic formats
Google: 15 graphic formats
LinkedIn: 5 graphic formats
YouTube: 2 recruitment video formats

Communication and promotion strategy
Media relations   Content creation
Collaboration with ambassadors and influencers

The campaign utilized a video and a new careers page.

Communication and promotion strategy
Media relations   Content creation
Collaboration with ambassadors and influencers

duration

2023–2024

key visual

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

key visual

The key visual is a combination of two worlds where we spend most of our time – work and home. Dividing the image into two equal parts symbolizes the work-life balance that guides LUX MED Stomatologia employees.

The slogan "Career in a healthy style" is not only a reference to the LUX MED group's motto – #workingforhealth, but also emphasizes the importance of maintaining balance between private and professional life.