We are a Public Relations and Employer Branding agency. We take care of reputation, foster growth, promote values, and support businesses.
Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź
T: +48 504 629 942
E: biuro@linkleaders.pl
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2025 linkleaders.pl
Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź
T: +48 504 629 942
E: biuro@linkleaders.pl
Privacy Policy
Terms and Conditions
Accessibility Statement
2025 linkleaders.pl
Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź
T: +48 504 629 942
E: biuro@linkleaders.pl
Privacy Policy
Terms and Conditions
Accessibility Statement
2025 linkleaders.pl
The Digital Footprint of Technology
Client
CHALLENGE/ACTION STRATEGY/PROJECT SCOPE
CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE
CHALLENGE/ACTION STRATEGY/PROJECT SCOPE
The opening of the new Fujitsu office in Katowice, on one of the most competitive job markets, and the planned recruitment of hundreds of specialists with the most popular profiles, including IT and linguists. The company was keen to firmly establish its position in the local market and attract high-quality CVs.
Working in customer service is not one of the easiest jobs. In this context, mLeasing - one of the leading leasing companies in Poland - faced a challenge. The company struggled with negative customer opinions regarding the low quality of service, which was reflected in the NPS score results. This situation could negatively impact the company's competitive position, especially in light of legal changes in the leasing market.
mLeasing decided to revolutionize the quality of customer service by implementing a comprehensive internal project, based on customer research, internal workshops, and the development of standards consistent with market expectations and team suggestions. We all understood that where there is customer service, misunderstandings are easy to come by. And as we know, for misunderstandings, the best solution is PRINCIPLES!
implementation
CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE
implementation
An integrated campaign that includes outdoor advertising, a recruitment landing page, an online advertising campaign and social media, media relations, collaboration with an influencer (Miuosh), the use of personalized video mailings with a recruitment invitation, and an event to celebrate the office opening.
Internal Goal: qualitative evaluation of the project by employees at level 4 on a 6-point scale
Reputational Goal: significant increase in customer NPS
AWARDS
Silver Paperclip 2018
in the category of Technology, IT, Telecommunication
Golden Clip
in the Golden Clips 2024 Contest in the category of Employer Branding
Brown Clip 2018
in the category Product, Service, or Company Launch
Golden Clip
in the Golden Clips 2024 Contest in the category of Employer Branding
effects
369 subscribers to job alert,
40 high-quality media publications about the opening of the new Fujitsu headquarters in Katowice
13 thousand UU, 2 thousand CVs acquired
tools
topics
of communication
OOH
Landing page
Digital & social media, search
Influencer marketing
Video shipment
PR
Recruitment campaigns for individual departments
Image campaigns (e.g., a campaign about values, a campaign promoting new career tabs, a campaign about EVP)
Daily communication, focused on topics aligned with EB strategy guidelines
duration
March–May 2018
+ preparation time December 2017–March 2018
Recruitment campaigns for individual departments
Image campaigns (e.g., a campaign about values, a campaign promoting new career tabs, a campaign about EVP)
Daily communication, focused on topics aligned with EB strategy guidelines
+ preparation time
Dec 2017–Mar 2018
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