Linkleaders

The Digital Footprint of Technology

Client

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

High competition in the talent market

Competition: Big Four firms, other consulting companies, law firms, financial institutions, banks, IT companies.

Enhancing recognition in terms of geography

Deloitte is well-known among large academic centers, however, smaller locations need greater knowledge about Deloitte. This has given us substantial communication potential – in our efforts, we focused on regional reach in terms of targeting (primarily 9 locations – places where we have offices, but also smaller academic centers).

Deloitte is well-known among major academic centers, but smaller locations need more knowledge about Deloitte. This provided us with a great communication potential – our efforts focused on regional reach in terms of targeting (mainly 9 locations – places where we have offices, but also smaller academic centers).

Recruitment objectives:

Maintaining the number of applications at scheduled events and obtaining the set number of resumes from students and professionals.

The need to create a cohesive and attractive employer image, along with a unique value proposition (EVP) for various target groups within the medical staff sector, based on insights provided by the employees themselves.

The need to create a cohesive and appealing employer brand and unique value proposition (EVP) for different target groups within the medical staff - based on insights from the employees themselves.

Image-related goals:

Raising awareness and increasing recognition of Deloitte on a national scale among students, graduates, and professionals, maintaining and building strong relationships with the student community, and sustaining a high position in employer rankings.

Dentists, dental assistants/hygienists, managers, patient service staff. Each of these groups has specific needs and expectations that have been considered in the EB strategy.

key visual

In the campaign, two main key visuals were created for students and professionals, tailored to each department. Additionally, KVs were developed to promote projects such as the Case Academy or Ambassador Program.
The main key visual consisted of static photos and video films. In the video, the central theme was the rotation of characters – a metaphor for the slogan 'A career built around you'. Deloitte employees were selected for their diversity: gender, age, experience, or nationality. Importantly, for the first time in Deloitte's history, employees were engaged on such a large scale (around 50 people).

We began building the strategy with the client by conducting workshops with employees, which helped identify the values and traits that are crucial for LUX MED Dentistry, such as collaboration, support, professionalism, stability, and flexibility.

The Employer Branding Strategy included active engagement of LXS in social media, promoting the company's values, and showcasing attractive career development prospects in the dental industry. We developed a key message that directly corresponds with the EVP and is an element of a cohesive key visual.

The individual landing page was the first step in implementing the strategy externally. The page provides comprehensive information for potential candidates – it presents the employer's values, the advantages of working at LUX MED Dentistry, and employee benefits. Potential candidates can also find information about job offers, the recruitment process, and career development opportunities.

The branding video and photo session are, in turn, an authentic story about life at LUX MED Dentistry. We spent three days filming in six different locations to capture the passion and commitment of employees, allowing us to create a truly motivating recruitment material.

We started building the strategy with the client by conducting workshops with employees, which helped identify values and features that are crucial for LUX MED Stomatologia, such as cooperation, support, professionalism, stability, and flexibility.

The EB strategy included active engagement of LXS in social media, promoting the company's values, and presenting attractive career development opportunities in the dental industry. We developed a key message that directly corresponds with the EVP and is an element of a cohesive key visual.

The individual landing page was the first step in implementing the strategy's assumptions externally. The page provides comprehensive information for potential candidates – it presents the employer’s values, the benefits of working at LUX MED Stomatologia, and employee benefits. Potential candidates can also find information about job offers, the recruitment process, and professional development opportunities there.

The brand video and photo session are, in turn, an authentic story about life at LUX MED Stomatologia. We spent three days filming in six different locations to capture the passion and commitment of employees, which allowed us to create truly motivating recruitment material.