Linkleaders

The Digital Footprint of Technology

Client

CHALLENGE

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

CHALLENGE

Boehringer Ingelheim is a pharmaceutical company that has been in the market for over 137 years. In March 2022, they opened a modern Business Service Center in Wrocław. The company planned an intensive expansion and intended to triple employment by the end of 2022. The biggest challenge will be to build a positive image of the company, which is unknown in the local market. It will be important to establish bonds and relationships with the Wrocław community,
as well as to present the company as a good and stable employer.

Dentists, dental assistants/hygienists, managers, patient service staff. Each of these groups has specific needs and expectations that have been considered in the EB strategy.

IMPLEMENTATION

The proposed creative concept envisioned combining two elements – storytelling based on employees' stories showcasing their connection to a particular place, as well as presenting the company as a new workplace on the Wrocław market.

We began building the strategy with the client by conducting workshops with employees, which helped identify the values and traits that are crucial for LUX MED Dentistry, such as collaboration, support, professionalism, stability, and flexibility.

The Employer Branding Strategy included active engagement of LXS in social media, promoting the company's values, and showcasing attractive career development prospects in the dental industry. We developed a key message that directly corresponds with the EVP and is an element of a cohesive key visual.

The individual landing page was the first step in implementing the strategy externally. The page provides comprehensive information for potential candidates – it presents the employer's values, the advantages of working at LUX MED Dentistry, and employee benefits. Potential candidates can also find information about job offers, the recruitment process, and career development opportunities.

The branding video and photo session are, in turn, an authentic story about life at LUX MED Dentistry. We spent three days filming in six different locations to capture the passion and commitment of employees, allowing us to create a truly motivating recruitment material.

We began building the strategy with the client starting from workshops with employees, which helped identify values and characteristics that are crucial for LUX MED Dentistry, such as collaboration, support, professionalism, stability, and flexibility.

The EB strategy included active engagement of LXS in social media, promoting company values and presenting attractive career development prospects in the dental industry. We developed key messages that directly correspond with the EVP and are elements of a coherent key visual.

An individual landing page was the first step in implementing the strategy externally. The page provides comprehensive information for potential candidates – showcasing employer values, benefits of working at LUX MED Dentistry, and employee perks. Potential candidates can also find information about job offers, the recruitment process, and career development opportunities there.

The image film and photo session are an authentic story about life at LUX MED Dentistry. We spent three days filming in six different locations to capture the passion and commitment of employees, allowing us to create truly motivating recruitment material.