We are a Public Relations, Corporate Affairs and Employer Branding agency. We care about reputation, drive growth, build ecosystems, promote values, and support business.

We started with research and data analysis: 1,032 employees and 256 cybersecurity experts. The first study of its kind in the country, clashing the perspective of companies and specialists. It showed that the declared and actual level of security differ, people are at the center of threats, and two gaps exist: in attitudes and competencies.

We identified major mistakes on the part of decision-makers and employees. Only 59% of companies use antiviruses, 52% of employees have not had any cyber training in 5 years, only 48% know how to respond to an attack, and 20% consider the rules unnecessary. Meanwhile, the boundaries between private and professional life are blurring: 66% use business equipment privately, and 50% use company resources on private equipment.

In the campaign, we reached a wide audience: employees, IT specialists, and management boards through general, lifestyle, business, and tech media. We selected formats suited to the goals: education and information. In press releases and articles, we combined data with case descriptions. In texts for specialized media, we deepened the anatomy of attacks. In short alerts, rapid response comments, and radio spots, we discussed current incidents. We also focused on non-standard actions: training in the form of a series and well-targeted paid activities.