We are a Public Relations, Corporate Affairs and Employer Branding agency. We care about reputation, drive growth, build ecosystems, promote values, and support business.

We started with research and data analysis of 1,032 employees and 256 cybersecurity experts. This was the first study of its kind in the country, contrasting the perspectives of companies and specialists. It revealed that the declared and actual levels of security differ, that people are at the center of threats, and that two main gaps exist: in attitudes and in competencies.

We identified critical mistakes made by both decision-makers and employees. Only 59% of companies use antivirus software, 52% of employees have not received any cyber training in the last 5 years, only 48% know how to respond to an attack, and 20% consider security policies unnecessary. Meanwhile, the boundaries between private and professional life are blurring: 66% use business equipment for personal purposes, and 50% access company resources on their private devices.

During the campaign, we reached a wide audience: employees, IT specialists, and board members, using general interest, lifestyle, business, and tech media. We selected formats aligned with our goals: education and information. In press releases and articles, we combined data with case studies. In articles for specialized media, we expanded on the anatomy of attacks. In short alerts, rapid-response comments, and radio spots, we discussed ongoing incidents. We also utilized non-standard activities: training in the form of a mini-series and highly targeted paid campaigns.