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2025 linkleaders.pl

Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź 

T: +48 504 629 942
E: biuro@linkleaders.pl

Privacy Policy

Terms and Conditions

Accessibility Statement

2025 linkleaders.pl

Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź 

T: +48 504 629 942
E: biuro@linkleaders.pl

Privacy Policy

Terms and Conditions

Accessibility Statement

2025 linkleaders.pl

“Neurocomfort at work and in recruitment”. A report that opens your eyes (and the discussion)

Client

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

Neurodiversity is becoming an increasingly important topic in discussions about the labor market; however, in Poland it still remains a poorly understood phenomenon. Meanwhile, the modern work environment, full of stimuli, pressure, and rapid change, can be especially demanding for neurodivergent people, and organizations as well as HR professionals often lack the appropriate knowledge and tools to create more inclusive recruitment processes and work environments.

The aim of the project was to better understand the experiences of neurodivergent people in the labor market and to show how cognitive diversity affects employees' functioning and the job search process. A key assumption was also to break stereotypes and provide employers, the media, and neurodivergent people themselves with reliable knowledge about the challenges and potential associated with neurodiversity.

The project included preparing the research and publication concept, identifying the most important issues related to the functioning of neurodivergent people at work and in the recruitment process, as well as developing a report presenting the research results, key insights, and recommendations for employers and HR professionals. An important element of the strategy was also creating a publication designed in an accessible and user-friendly way for neurodivergent people – both in terms of language and visual form – so that knowledge about neurodiversity would be as widely accessible and understandable as possible.

Implementation

Implementation

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

We conducted a survey among 1404 working parents of children under the age of 10. The aim was to assess the social sentiments and understand how changes in the Labor Code might contribute to a more equal distribution of caregiving responsibilities and impact the attitudes of both employees and employers. The report generated from this study highlights key challenges and hopes associated with the new regulations, and emphasizes the need to further break down barriers that hinder fathers from taking parental leave. This was the first study of its kind in Poland to measure parents' attitudes towards change.

LINK TO THE REPORT

LINK TO THE REPORT

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

AWARDS

Golden Pin 2023
in the category “Media Relations”

Golden Clip
in the Golden Clips 2024 Contest in the category of Employer Branding

effects

topics
of communication

  • Strong media presence of the report – 118 publications in general, business, and industry media, which reached a total of 3,889,572 people.

  • Very high share of organic publications – 99% of the media materials were earned media, confirming strong interest in the topic of neurodiversity.

  • Broad reach in owned and social channels – the project communication reached over 500,000 people on LinkedIn and 240,000 on Instagram, building awareness of the topic and the report among employers, HR specialists, and neurodivergent individuals themselves.

  • In the period from July to September 2024, publications dedicated to reports reached 13.5 million recipients.

  • Compared to the effects of the “Happy Home” campaign in the corresponding period of 2023, we noted a 105% increase in mentions of the reports.

  • As a result, the brand Otodom increased its Share of Voice to 48% (an increase of 5 percentage points year on year).

  • Recruitment campaigns for individual departments

  • Image campaigns (e.g., a campaign about values, a campaign promoting new career tabs, a campaign about EVP)

  • Daily communication, focused on topics aligned with EB strategy guidelines

tools

  • Research concept and development of the report narrative

  • Workshops with experts, female experts, and organizations supporting neurodivergent people. Content collaboration with the Mamy Podobnie foundation and with experts in the field of neurodiversity

  • CAWI quantitative survey among 700+ Poles, including 217 people diagnosed with ADHD or on the autism spectrum

  • Data analysis and identification of key insights regarding work and recruitment of neurodivergent people

  • Data storytelling and development of the report content

  • Publication graphic design created with accessibility for neurodivergent people in mind

  • Communication campaign: media relations, expert publications, social media activities (LinkedIn, Instagram)

  • Report layout tailored to the needs of neurodivergent people

  • Creative concept and research plan for the series of reports

  • Research and creative workshops

  • Research conducted by the research partner - IQS based on the developed questionnaire

  • Report copywriting

  • Collaboration with experts

duration

Jan–Jun 2025

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Social

Want to get to know us better?
See how we think, work and inspire
– you’ll find us on social media.

Stay up to date: