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Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź 

T: +48 504 629 942
E: biuro@linkleaders.pl

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2025 linkleaders.pl

Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź 

T: +48 504 629 942
E: biuro@linkleaders.pl

Privacy Policy

Terms and Conditions

Accessibility Statement

2025 linkleaders.pl

Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź 

T: +48 504 629 942
E: biuro@linkleaders.pl

Privacy Policy

Terms and Conditions

Accessibility Statement

2025 linkleaders.pl

The Digital Footprint of Technology

Client

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

In 2019, the European Union adopted the work-life balance directive, introducing, among other things, an additional 9 weeks of parental leave for fathers - with no option to transfer it to the mother. This is a small revolution that could significantly impact work culture and the division of caregiving responsibilities. The company Pracuj.pl decided to examine how the new parental leave rules might affect the professional situation of parents in Poland. Consequently, a report was created that highlights the key challenges and hopes associated with the new regulations and emphasizes the need to further break down barriers that hinder fathers from taking parental leave.

Implementation

Implementation

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

We conducted a survey among 1404 working parents of children under the age of 10. The aim was to assess the social sentiments and understand how changes in the Labor Code might contribute to a more equal distribution of caregiving responsibilities and impact the attitudes of both employees and employers. The report generated from this study highlights key challenges and hopes associated with the new regulations, and emphasizes the need to further break down barriers that hinder fathers from taking parental leave. This was the first study of its kind in Poland to measure parents' attitudes towards change.

LINK TO THE REPORT

LINK TO THE REPORT

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

AWARDS

Golden Pin 2023
in the category “Media Relations”

Golden Clip
in the Golden Clips 2024 Contest in the category of Employer Branding

effects

topics
of communication

  • Content related to the report reached 8.6 million recipients through the media

  • The number of publications dedicated to the report amounted to 300 - and these were 100% earned content

  • Business impact: the number of CVs submitted by candidates in the first half of 2023 increased by 14% year-over-year

  • In the period from July to September 2024, publications dedicated to reports reached 13.5 million recipients.

  • Compared to the effects of the “Happy Home” campaign in the corresponding period of 2023, we noted a 105% increase in mentions of the reports.

  • As a result, the brand Otodom increased its Share of Voice to 48% (an increase of 5 percentage points year on year).

  • Recruitment campaigns for individual departments

  • Image campaigns (e.g., a campaign about values, a campaign promoting new career tabs, a campaign about EVP)

  • Daily communication, focused on topics aligned with EB strategy guidelines

tools

  • Creative concept and research plan

  • Research and creative workshops

  • Research conducted by a research partner - ARC Rynek i Opinia based on the developed questionnaire

  • Collaboration with experts from Pracuj.pl

  • Creative concept and research plan for the series of reports

  • Research and creative workshops

  • Research conducted by the research partner - IQS based on the developed questionnaire

  • Report copywriting

  • Collaboration with experts

duration

III –V 2023

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