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2025 linkleaders.pl

Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź 

T: +48 504 629 942
E: biuro@linkleaders.pl

Privacy Policy

Terms and Conditions

Accessibility Statement

2025 linkleaders.pl

Red Tower, Piotrkowska Street
148/150/18.01, 90-063 Łódź 

T: +48 504 629 942
E: biuro@linkleaders.pl

Privacy Policy

Terms and Conditions

Accessibility Statement

2025 linkleaders.pl

The Digital Footprint of Technology

Client

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

CHALLENGE/ACTION STRATEGY/PROJECT SCOPE

"Happy Home" is a project initiated by Otodom in 2021 to study the happiness levels of Polish residents in their living environments. The brand faced the challenge of finding a new perspective on the researched topic so that the next edition of the report would contribute significant and interesting insights to the public discussion.

Implementation

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

Implementation

As part of our collaboration with the Otodom brand, we conducted two waves of research, leading to the development of three research reports (the last of which was released in February 2025). We decided to take a closer look at both the topics previously discussed in the brand's reports (such as the satisfaction levels with the living environment across different generations) and entirely new themes. This allowed us to initiate a public discourse on topics such as Nesters (those who choose to live with family despite being adults - many do so out of preference, rather than necessity, as previously thought). In the second report of the series, we examined the group of neurodiverse individuals in relation to their housing well-being. The third report analyzes the attitudes of Polish men and women towards property ownership. These reports have served as the foundation for a range of Otodom's PR and marketing activities, including a TV campaign. For the substantive development of the reports, we invited experts such as Professor Tomasz Sobierajski, Dr. Joanna Jurga, and the 60+ LAB60+ Architecture Studio.

LINKS TO REPORTS

CHALLENGE/
ACTION STRATEGY/
PROJECT SCOPE

LINKS TO REPORTS

effects

topics
of communication

  • In the period from July to September 2024, publications dedicated to reports reached 13.5 million recipients.

  • Compared to the results of the "Happy Home" campaign in the same period of 2023, we recorded a 105% increase in the number of mentions of reports.

  • As a result, the Otodom brand increased its Share of Voice to 48% (an increase of 5 percentage points year on year).

  • Recruitment campaigns for individual departments

  • Image campaigns (e.g., a campaign about values, a campaign promoting new career tabs, a campaign about EVP)

  • Daily communication, focused on topics aligned with EB strategy guidelines

  • In the period from July to September 2024, publications dedicated to reports reached 13.5 million recipients.

  • Compared to the effects of the “Happy Home” campaign in the corresponding period of 2023, we noted a 105% increase in mentions of the reports.

  • As a result, the brand Otodom increased its Share of Voice to 48% (an increase of 5 percentage points year on year).

tools

  • Creative concept and research plan for a series of reports

  • Research and creative workshops

  • Research conducted by research partner - IQS based on the developed questionnaire

  • Report copywriting

  • Collaboration with experts

  • Creative concept and research plan for the series of reports

  • Research and creative workshops

  • Research conducted by the research partner - IQS based on the developed questionnaire

  • Report copywriting

  • Collaboration with experts

duration

Implementation

January–December 2024

Communication of the reports 'Apartment on the Timeline' and 'Emotions on the Square'

VII–IX 2024

Launch of the report "Housing: To Have or To Be"

Q2 2025

Social

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See how we think, work, and inspire – you'll find us on social media.

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