The Digital Footprint of Technology

Client

"Happy Home" is a project initiated by Otodom in 2021 to study the happiness levels of Polish residents in their living environments. The brand faced the challenge of finding a new perspective on the researched topic so that the next edition of the report would contribute significant and interesting insights to the public discussion.
As part of our collaboration with the Otodom brand, we conducted two waves of research, leading to the development of three research reports (the last of which was released in February 2025). We decided to take a closer look at both the topics previously discussed in the brand's reports (such as the satisfaction levels with the living environment across different generations) and entirely new themes. This allowed us to initiate a public discourse on topics such as Nesters (those who choose to live with family despite being adults - many do so out of preference, rather than necessity, as previously thought). In the second report of the series, we examined the group of neurodiverse individuals in relation to their housing well-being. The third report analyzes the attitudes of Polish men and women towards property ownership. These reports have served as the foundation for a range of Otodom's PR and marketing activities, including a TV campaign. For the substantive development of the reports, we invited experts such as Professor Tomasz Sobierajski, Dr. Joanna Jurga, and the 60+ LAB60+ Architecture Studio.


tools
duration
Implementation
January–December 2024
Communication of the reports 'Apartment on the Timeline' and 'Emotions on the Square'
VII–IX 2024
Launch of the report "Housing: To Have or To Be"
Q2 2025
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