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Trade in second-hand goods is gaining momentum, yet Poland still lacked reliable data demonstrating the scale of this phenomenon and its impact on the market. As one of the leaders in re-commerce in Poland, OLX decided to fill this gap by creating a report that comprehensively analyzes this sector. Our task was to communicate the report's findings and reach key audience groups – media, experts, entrepreneurs, and consumers. The strategy was based on building a strong media presence for the report, which not only increased awareness of re-commerce in Poland but also strengthened OLX's position as an expert in this field. The project included a comprehensive PR strategy, including media relations, market analysis, identification of key narratives, and adaptation of messaging to various target groups. Our goal was to reach a broad audience and embed the topic of re-commerce in the public debate, highlighting its significance from both the consumer and business perspectives.